BMW K 1200 R ad campaign

The usually conservative manufacturer has come out with a pretty agressive ad campaign for their naked streetfighter style K1200 R. Hit the link to watch the video.  BMW Motorrad USA announced today the roll-out of its newest advertising campaign for its K 1200 R, an aggressively styled, new generation model of “naked” street bike. The high energy campaign includes print ads, a micro website, promotional give-away and a viral spot developed in conjunction with Northern Lights Post to generate online buzz among motorcycle enthusiasts. Launched on July 11, 2006, the campaign will begin directing bikers to the website www.theworldsmostpowerfulnakedbike.com where they can experience the raw power of the K 1200 R.